CodeWithKriti

The fashion jewellery market in India is a growing part of the fashion industry, with millions of customers seeking affordable yet stylish accessories. However, beneath the glitter lies a challenge that threatens the very survival of local businesses.

Indian manufacturers, especially from hubs like Mumbai, Singur, Rajkot, and Machilipatnam, are under immense pressure due to the influx of cheaper Chinese imports. These imports, priced far lower, have pushed local businesses to the edge, causing severe financial stress.

The impact isn’t just on businesses but also on livelihoods. Many units have faced layoffs, factory closures, and wage cuts. Since Indian makers are unable to bring in the same technology from China, they have instead placed their focus on producing quality-driven products. But quality alone often struggles to compete against mass-produced cheap imports.

To address this, the Indian government increased custom duties—from ₹400 per kg or 20% of the value (whichever is higher) to ₹600 per kg or 25% of the value (whichever is higher). However, these measures did not fully stop imports. Importers found ways around the rules, using malpractices such as declaring goods under different HSN codes. As a result, Chinese jewellery continues to enter the Indian market, still putting local manufacturers at risk.

So, what lies ahead for Indian fashion jewellery? The answer may not just be stricter regulation but a shift in strategy. Branding and innovation stand out as the way forward. By carving a unique identity, highlighting craftsmanship, and offering modern yet culturally rooted designs, Indian jewellers can build consumer trust and differentiate themselves in this competitive space.

The road is tough, but with resilience and creativity, Indian fashion jewellery can shine bright once again.